Words of Encouragement
SOCIAL MEDIA / ILLUSTRATION
Remember the excitement and jitters you felt as you started at Portland State? From taking college-level courses to meeting new people, it can be an intimidating time for many. As classes begin, we invite you to share a note of encouragement and welcome new students to PSU. Your wisdom can help the latest Vikings navigate the Park Blocks.
Words of Encouragement is a social media and web campaign designed for the Portland State University Alumni Association. The campaign graphics, shared with over 80,000 PSU Alumni, sought to entice former students to share positive messages with those currently enrolled for the upcoming fall semester. The campaign includes a web hero image, email header, and social media post. The design, in PSU brand colors, embodies back-to-school joy and nostalgia.
- EMAIL HEADER -
- SOCIAL MEDIA POST -
- WEB HERO IMAGE -
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